privacy note
PRODUCTOS SELECTOS DE AGAVE, S.P.R. DE R.L. DE C.V.; its affiliates, subsidiaries, and related parties (here in after referred to as “Grupo PSA”), with registered offices at Avenida Real de Acueducto, number 335, Floor 21, Colonia Real Acueducto, Postal Code 45116, Zapopan, Jalisco, is committed to ensuring that any information concerning an identified or identifiable natural person, hereinafter “Personal Data,” is collected and processed with respect for fundamental rights, freedoms, and personal dignity, with particular reference to confidentiality.
At Grupo PSA, we have prepared this Privacy Notice to briefly explain how we collect, use, share, and protect your Personal Data. It also describes your choices regarding the use, access, and correction of your Personal Data. We may request certain personal information and details to provide our services and/or products, and in this document, we explain the procedures and methods by which we handle the data provided to us. This Privacy Notice also provides you with full information so you may give explicit and informed consent to the processing of your Personal Data where applicable.
In general, all information and data you provide will be used by Grupo PSA in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPP), in accordance with Articles 7, 10, 11, 14, 19, 22, 23, 24, 25, 30, and other applicable articles. This means that any personal data processing carried out by Grupo PSA will respect the principles of legality, fairness, transparency, purpose limitation, storage limitation, data minimization, accuracy, integrity, and confidentiality.
Data Controller
Grupo PSA has appointed a Data Protection Officer. To contact them and obtain information about the processing of Personal Data by Grupo PSA, please write to: privacy@grupopsa.com
What Information Do We Collect from You?
Grupo PSA may collect and process (“Personal Data”) requested through physical and/or electronic means, which may include contact details such as full name, email address, phone number, brand of interest, country of residence, physical address, and/or any other additional data.
Processing Activities
The data processing will be carried out using procedures, technical, and electronic means suitable to ensure the confidentiality and security of the data. It includes the collection, registration, organization, storage, consultation, elaboration, alteration, selection, retrieval, alignment, use, combination, blocking, communication, dissemination, deletion, and destruction of data, including a combination of two or more such activities.
Why Do We Process This Information?
Grupo PSA intends to use your Personal Data for the following purposes:
- Service Provision: To respond to your requests, which includes receiving information from Grupo PSA to contact you as necessary, respond to your inquiries (including emails), and provide any other service you may request.
- Marketing: For marketing, promotional, and advertising purposes, including direct marketing, conducting studies, research, market statistics, or surveys through email, SMS, push notifications, pop-ups, instant messaging, phone calls, and Grupo PSA’s official social media pages regarding Grupo PSA’s products and services.
- Legitimate Marketing Interest: For future marketing, promotion, and advertising by sending you direct email marketing communications about products and services from Grupo PSA that are identical or similar to those you previously requested. You may opt-out without consequence.
- Legal Compliance: When you provide Personal Data to Grupo PSA, it will be processed in accordance with applicable laws, including storage and reporting to official authorities for tax, customs, or other legal obligations. Consent is not required for this type of processing.
- Analytics: To analyze and improve our service delivery, evaluate the effectiveness of Grupo PSA’s activities and services, and perform statistical and demographic analysis of Grupo PSA’s corporate clients.
Who May Access Your Personal Data?
For the purposes specified above, your Personal Data may be shared with the following entities (“Recipients”):
- Grupo PSA’s affiliates and subsidiaries for internal administrative purposes.
- Appointed data processors who provide specific processing or support services (e.g., data storage, email delivery, web hosting, sweepstakes management, customer service) on behalf of Grupo PSA and under its instructions. A current list is available from the Data Protection Officer.
- Authorized personnel from Grupo PSA, its subsidiaries, and affiliates who are required to maintain confidentiality.
- Entities, bodies, or authorities as required by applicable law or binding orders. We may also disclose your Personal Data when we believe in good faith that disclosure is necessary to protect your safety or the safety of others, investigate fraud, or respond to government requests.
Personal Data will not be disclosed or transferred to third parties except in corporate transactions, where it may be transferred or assigned to third-party buyers, tenants, or assignees.
Data Transfers
By this Privacy Notice, you authorize that your Personal Data may be transferred to other countries where Grupo PSA’s facilities or servers, or those of its affiliates, subsidiaries, related parties, or suppliers, are located, in accordance with Articles 36 and 37 of the LFPDPP and other applicable laws.
Data Security
All collected and processed Personal Data will be stored and processed to minimize the risk of destruction, loss (including accidental loss), unauthorized access/use, or use incompatible with the original purpose. This is ensured through technical and organizational security measures implemented by Grupo PSA.
Data Retention
Grupo PSA will retain your Personal Data only as long as strictly necessary for the purpose for which it was collected:
- For service provision: during the period necessary to fulfill the purpose, and longer if required for any related claims or legal responsibilities.
- For legal compliance: during the period required by law.
- For fraud prevention/analytics: as long as necessary for those specific purposes.
After those periods, all data will be deleted or anonymized, unless longer retention is legally required.
Your Rights – How Can You Exercise Them?
As a data subject, you have the right at any time to:
- Confirm the existence of your Personal Data processed by Grupo PSA and obtain a copy.
- Update, modify, or correct your Personal Data if inaccurate or incomplete.
- Request deletion if processing is unnecessary or unlawful, deny or block processing, or set limits on processing.
- Object to processing based on specific personal circumstances.
- Object to processing for marketing, direct sales, market research, or commercial communication.
- Withdraw consent for processing (e.g., marketing), without affecting legality prior to withdrawal.
- Request restriction of processing where data is inaccurate or unlawfully processed.
- Data Portability: Obtain a copy of your Personal Data in a structured, commonly used, and machine-readable format and request its transfer to another data controller.
When requesting services, you may have selected one or more communication channels. You may withdraw consent for all or specific channels (e.g., only SMS but continue receiving emails). You can also withdraw consent by clicking the link in marketing emails.
You may exercise your ARCO rights (Access, Rectification, Cancellation, and Opposition) in accordance with Articles 28, 29, 31, 32, and 33 of the LFPDPP by contacting our Privacy Department at: privacy@grupopsa.com
Amendments
This Privacy Notice entered into force on July 1, 2024. Grupo PSA reserves the right to partially or fully modify this Notice or update its contents, for example, due to changes in applicable legislation. If Grupo PSA makes any material changes, they will be communicated via this website. We encourage you to visit it periodically to stay informed about how Grupo PSA collects and uses your Personal Data.